Retail industry challenges and prospects in Vietnam in the "new normal": The COVID-19 pandemic has impacted Vietnam's retail economy, causing a glaring decrease in the retail sector. The impact of digital transformation on retail business models and transportation practices can be seen in the high revenue growth of e-commerce channels. In contrast, retail sales from stores or malls remain flat or decline.

Techniques to optimize the retail chain in the digital transformation race among enterprises: digitize store operations, standardize management processes, and make decisions based on real-time data and visual reports.

Technology application in retail chain operation management: store audit, merchandising management, attendance management, sales management, etc.