Today's market has witnessed the sharp increase of affliate marketing. This model is becoming more and more exciting with the rapid participation of publishers and advertisers. So what is affiliate marketing? How to start affiliate marketing? Why is this model attracting so many participants?
Join FieldCheck to find all the answers to the above questions in the following content.
Affiliate marketing program
Affiliate marketing is a model of marketing products and services. Accordingly, distributors, also known as affiliates or publishers, will use their channels or methods to promote and attract end users to buy or use services from suppliers.
When successfully marketing to the end consumer, affiliates will receive a commission. Affiliate marketing can be seen as a form of cooperation for online stores.
What is Affiliate Marketing?
At that time, the shop owner - Advertiser and collaborator - publisher aim to find and attract potential customers, convince them to purchase and receive commissions for successful orders.
For traditional models, advertisers often face many inadequacies in the process:
The above work is to avoid affecting the interests of both parties. Therefore, the affiliate network model becomes an intermediary bridge to help provide information at the same time to a series of publishers of shop owners or businesses/suppliers.
Publishers are also provided with a diverse product portfolio to choose from. In addition, the management of orders also becomes fast and transparent and ensures the interests of both parties.
The operating model of affiliate marketing is shown through the following steps:
Most advertisers will cooperate with affiliate networks in tracking their affiliate marketing programs. Affiliate networks provide a digital platform to assist in tracking affiliate links placed in the text links and banners on affiliate websites.
How affiliate marketing works
When the end user clicks on that link, a cookie will be attached to the device and recognized by the affiliate network. The affiliate networks check the cookies when an order is completed on the advertisers' websites.
If it is an affiliate network publisher, that order will be recorded on the platform. Based on the network's digital platform, advertisers and publishers track the number of orders recorded and the number of commissions received.
Shortly, the affiliate marketing model can predate the Internet, yet regarding digital marketing, cookie and analytics make it a billion-dollar market. A business that runs this model could track the URLs bringging in leads and see the conversion to sales via internal analytics.
The model for pricing in affiliate marketing is Cost per Action (CPA). This is the optimal way to charge advertising because it is based on the buying behavior of the end user.
In addition, suppliers only pay fees when an order to order a product or service is successfully fulfilled for the distributor here, who is the publisher.
CPA presents a highly competitive advantage over other charging models.
For example, for Cost per thousand impressions (CPM - a form of charging based on the number of impressions or cost per click (CPC), the Advertiser can pay a commission for the number of virtual visits and clicks.
How to do affiliate marketing?
Some of the current forms of advertising fees:
Affiliate marketing possesses several advantages as follows:
Promote products and services through affiliate marketing
However, affiliate marketing still has some limitations as follows:
To bring in an attractive passive income requires publishers to put in more effort than others.
If the marketing campaign is not effective, publishers also need to take the time to make timely changes.
Some of the techniques used in affiliate marketing include:
Find passive income with affiliate marketing
There are also some other performance terms when doing affiliate marketing as follows:
Here is how to do affiliate marketing for beginners that you can refer to:
You can write beauty articles and attach affiliate links with products sold on Lazada, Shopee or Amazon. When potential customers search and read the article, they can click on the link placed on the website. After that, a commission will be charged for that order.
The reason for choosing the beauty industry is because cosmetics is a commodity with strong purchasing power and is easy to sell because of high demand.
Some other niches where you can join affiliate marketing include:
Another specific example is as follows: If you are a lover of learning English, you can design lectures or materials related to learning English on your website or social networks.
In it, you can attach links to sell English learning books or English courses available in the affiliate program. For example, the pronunciation course from Elsa.
When choosing a niche market, it is necessary to check whether consumer demand is high or not to avoid wasting time and effort.
You can make money online with affiliate marketing on three channels: blogs, videos on TikTok or YouTube and run ads.
It should be noted that for the form of running ads, you will need to spend an initial amount of capital. Here is a summary of the differences between a TikTok/YouTube channel and a blog:
To get started, you must create your account at affiliate networks and participate in running programs.
The best affiliate programs for beginners include Accesstrade, CJ, and Optimise. There are also other affiliate marketing campaigns on other websites, such as:
You can get affiliate links on your website when you join the affiliate program. Example: https://shp.ee/vk3aim9
Most affiliate programs allow cookies to be stored for 30 days. Others allow 7 – 90 days.
Amazon sales page allows shortening direct marketing links on the website. For programs on other sites, you can use a plugin named URL Shortener to shorten affiliate links to insert into your website.
The important thing that you need to focus on is increasing traffic to your website. This will help you increase your conversion rate so you can earn commissions.
To do that, you need to learn about SEO - Search Engine Optimization. This is a tool to help optimize the results displayed on Google or YouTube.
To grow your affiliate channel better, you need to diversify the content you write or create videos on your website or YouTube/TikTok channel.
Some good tips on how to do affiliate marketing to help you get topics for your content include:
Above is the entire content about affiliate marketing that you can refer to. With competitive advantages such as high flexibility, increased passive income, and no need to spend capital to buy products, marketing programs attract many participants.
But this also creates some disadvantages, such as high competition for publishers. FieldCheck hopes that you have enough information yourself in the article. Good luck!