Effectively managing sales staff or promoters is one of the most challenging problems for you if you are a chain store manager. Having to get various tasks tackled daily, you need a comprehensive way or process to optimize your workload.

We have compiled nine effective sales team management ways to meet your demand, besides suggesting a management process for you to refer to. Are you eager to know? Let's get the ball rolling.

9 Ways of Effective Sales Team Management

Businesses today use a variety of ways to manage sales staff. That said, "less is more" might be better. Too many choices can make you feel confused about making the best choice.

If you don't want to spend too much time searching, let us get your back. Here are nine ways to help you optimize the effective human resource management process, especially in sales.

1. Listen and Communicate Effectively

According to a study by the Harvard Business Review, the group trained in listening skills improved their ability to understand speech more clearly by 25%. Some even improved by up to 40%. 

Like building human relationships, listening is important in improving effective business communication, especially in chain stores.

When you take the time to listen to or gather ideas from workers, they will feel cared about and put more effort into contributing to the business.

At the same time, you also understand your workers and related issues to make the right and appropriate human resource management policies.

There are many different tools to help businesses survey workers' opinions, with the necessary statistics to help them capture the collected results easily and comprehensively.

Quản Lý Nhân Viên Hiệu Quả

FieldCheck supports to create staff surveys

2. Involve Employees in Contributing to Company's Common Goals

One of the proven ways to increase employee efficiency in many businesses is to align your employees with the overall direction and goals of the company. Why does this work?

You may not know it, but letting workers focus on personal goals sometimes leads to isolation, lack of cooperation, and lack of cohesion. Meanwhile, setting common goals for the whole company and getting staff involved will help achieve goals quickly.

In addition, this way also increases employee engagement with the company more effectively.

3. Evaluate Employee Performance

The goal of employee evaluation is to help management understand employee performance.

Evaluation sessions are usually conducted face-to-face and periodically. It also creates a premise for managers to develop policies to retain talent and reward it fairly and reasonably.

Currently, suppliers, realizing the needs of businesses, especially in chain management, have developed tools to help with attendance and transparent employee productivity evaluation on mobile applications.

This method saves time and increases the efficiency of human resource management.

4. Understand Staff's Capacities

The next method can be seen as a duo with the method above. For each employee evaluation period, management needs to record the results for later comparison and better understand the employee's capacity through each period.

You can use paper reports or a retail audit software to store the data for later testing. For example, chain stores can use chain management software to make a detailed and transparent evaluation of work productivity among salespeople.

Quản Lý Nhân Viên Hiệu QuảTask performance of employees

5. Acknowledge Positive Aspects of Staff

As the saying goes, "To err is human", meaning that no employee could completely fulfill all assigned tasks.

Sometimes employees will make mistakes, and how managers handle problems also affects how effectively employees are managed.

It is best not to rely on one mistake but to evaluate the entire working process of employees. What should be done is to objectively recognize the employees' positive aspects, encourage them to promote their strengths, realize their potential, and be careful when working.

With skillful handling, we believe that you will be able to win the trust of your employees, giving them the motivation to work better.

6. Conduct A Regular Employee Reward Program

According to Rainer Strack's research with more than 200,000 job seekers globally, one of the criteria candidates want to apply to a company or organization is to "appreciate and reward my contributions."

Quản Lý Nhân Viên Hiệu QuảReward schemes could motivate employees to work

Based on this result, we can see that employees attach great importance to the company's remuneration policy. In addition to mandatory benefits such as insurance and vacation days, the bonus program also motivates employees to work.

We believe that when there is consensus and effort from employees to contribute to the common goals of the company, then you can achieve the goals with the highest results.

7. Career Orientation And Development For Employees

For a salesperson or any employee, perhaps being guided delicately and sharing personal development orientations is one of the things that employees look forward to. Therefore, managers must outline a clear career path for employees.

Employees will understand their sales team roles and responsibilities, as well as their position and career path, to be able to work with the highest productivity. Not only that, but it also helps to strengthen relationships and improve communication between salespeople and store managers.

Quản Lý Nhân Viên Hiệu QuảClear career orientation for staff

8. Empower Employees

To help employees take the initiative in their work, you can empower your sales staff by allowing them to participate in the management process, share information, make decisions, and take responsibility for their work.

A study by APA PsycNet shows that employees will feel more respected and satisfied when they are empowered at work and reduce some of their workloads.

It can be considered a "kill two birds with one stone" tactic. You can utilize store management software to assign work to employees, then let employees proactively arrange and perform work according to their schedule.

Quản Lý Nhân Viên Hiệu QuảFieldCheck helps to perform and manage work efficiently

9. Facilitate An Effective Teamwork Environment

Creating conditions that help employees work effectively in teams will optimize the overall company's overall results. To do that, you must equip communication tools to help employees communicate easily.

It can be a phone application or work management software that integrates communication features on the platform, helping employees communicate on their mobile devices.

Quản Lý Nhân Viên Hiệu QuảEffective communication with FieldCheck

Recommended Process For Effective Sales Team Management

Step 1: Employee Monitoring and Management System Application

Any management job needs a clear working process to get the best results, especially to help businesses optimize existing resources.

There are two ways for businesses to take this step: (1) build an internal management platform with the support of the enterprise's existing IT department, and (2) use management software from SaaS providers. So what are the advantages and disadvantages of these two methods?

Method 1:

  • Pros:
    • Cost-saving.
    • Specialized design according to the company's model and operation.
    • Easy to customize.
  • Cons:
    • Takes a lot of time and personnel.
    • Demand strong support from an internal IT platform.

Method 2:

  • Pros:
    • Save time and personnel
    • No need to build a strong IT system to support
  • Cons:
    • Need to spend an initial cost and monthly recurring fee per user.

Step 2: Clearly Describe Tasks And Assign Them To Employees

Detailed and clear job descriptions will help employees perform their jobs most accurately. Not only that, but this also helps the management level track the progress and evaluate workers' performance easily.

When you have a specific workflow and monitoring system, sales staff or employees of different departments will avoid overlapping work, save time and optimize results.

Step 3: Set Work Goals And Have Performance Evaluation Criteria

Goal setting will motivate every organization and business. At the same time, it arouses the determination to work among employees to achieve better results.

You may not know it, but the more a business sets its goals, the more likely it will be to succeed and the better the results.

However, at each stage, supervisors must re-evaluate each employee's performance and progress in completing the work.

Step 4: Evaluate Work Efficiency

To manage staff effectively, businesses or chain stores need to create performance evaluation tables for employees according to timelines such as weeks, months, quarters, and years. It is believed to be a direct and quick way to evaluate employee productivity.

When any employee achieves high performance in the evaluation period, the manager should have a reward policy to encourage employee morale and vice versa.

FieldCheck is an effective sales team management software developed with many useful features. Managers can apply software to allocate employees' work reasonably.

In addition, the platform also provides tools to help improve communication between leaders and staff. As a result, businesses will easily have an effective employee management process.