Not all businesses can be successful, even those entering the market for a few years. If the business cannot create its own identity or manage the activities in the restaurant chain effectively, the possibility of being forced out of the market is very high.
So how could restaurant owners manage effectively? We have compiled a list of tips for food and beverage management. Are you tempted to know? Let’s get the ball rolling.
Restaurant chain management
Since the scale of the F&B chain is quite large, the pressure placed on the arms of the management level also increases. Some common difficulties when managing a chain of food and beverage stores include:
If the chain of stores is large, the management level needs to manage a much higher number of employees.
Additionally, the quality management of raw materials is also important to ensure the best quality of service and experience for customers.
The management of revenue and expenditure becomes more complicated, requiring management to have an appropriate financial control method that can quickly calculate revenue, profit, or loss.
One of the top criteria in business is understanding customers, as they are the main source of revenue for the business. Customers are conventionally interested in three factors: product quality, service, and price.
Therefore, chain restaurant managers must pay maximum attention to the quality of food and drinks, ensuring that diners always have a good culinary experience when coming to the store.
The service quality of the staff is equally important. In addition to ensuring a neat appearance, service staff must have a welcoming attitude and a professional service style, significantly contributing to retaining customers in the chain of stores.
Staff with good attitude can retain customers
When you gain a high percentage of loyal customers, the net profit will be higher. According to an article shared on LinkedIn, citing research by Invesp, the cost of acquiring a new customer is five times higher than retaining an existing customer.
Meanwhile, the average probability of selling to an existing customer is 60-70%, compared to just 5-20% with a new customer. The data also shows that existing customers spend 31% more.
In addition, the customer survey will help supervisors understand the current service quality. Not only that, but the food chain could also grasp the customers’ needs and trends to take quick action.
Managing multiple branches in chain stores on the same platform will give you better control over data and reports. You will no longer need to check different data in many different resources.
Instead, all you need to do is to visit one platform to search and then have all the information you need.
Customers could visit many different branches of the restaurant chain to enjoy the cuisine. Let’s imagine how “chaotic” it would be if each store had a different way of serving.
In addition, the customer experience is also greatly affected by this lack of consistency. Therefore, to manage a chain restaurant effectively, one important criterion is ensuring consistency in service and merchandising throughout the system.
Ensuring consistent service quality at F&B stores
So how to do that? One of the solutions applied by many restaurant chains is to use management software to provide effective operating activities.
When running a restaurant chain, food quality is still a prerequisite that needs to be taken care of. To be able to serve delicious dishes to diners, the management-level personnel should pay attention to the following issues:
Supposing that the restaurant has only one kitchen to deliver to the branches to ensure the same taste, you will need to pay attention to the handover management between the stakeholders to ensure that the food is not affected by the transportation process.
For example, the restaurant may introduce summer dishes to relieve the hot feeling on hot days. On the contrary, hot foods will warm the hearts of diners coming to your restaurant chain in the winter.
A suitable menu creates a better customer experience
A consistent design helps customers identify if they are sitting at the right branch in your chain. Depending on the store area, you will design a different space and furniture layout.
However, ensuring that the design reflects the brand’s style that you want to work towards is still important. For example, if your chain of restaurants deals in Western cuisine, all branches need to be designed around that theme.
For a uniform design, you could use the same types of furniture, including tables and chairs, cabinets, etc.
Whether restaurant operations are effective or not depends on the contribution of employees. Therefore, managers think that employee training is very important.
Good staff management leads to better restaurant performance
It is best to set up a professional training process. To run a chain restaurant smoothly, you must prepare a detailed training process. Besides, you will also need to prepare documents related to the business activities of the business.
You will need monthly or even weekly training sessions to test optimal employee knowledge and expertise to achieve optimal results. Another helpful method recommended to you is to provide a clear and transparent reward and punishment system among the restaurants.
Regardless of the size of the restaurant, a clear program will motivate employees to work more conscientiously.
The financial balance will help restaurant owners coordinate chain activities more smoothly.
Therefore, you will need to track sales and profits over time (weekly, monthly, and annually). In addition, it is advisable to calculate the import and operating costs carefully.
Financial management for chain store should be regular
One of the ways to help restaurant chain management is to take advantage of technological developments in operations, specifically using restaurant management software to support more efficient work operations.
Set up merchandising items with FieldCheck
FieldCheck management software will help you better organize, track and analyze tasks for monitoring and managing restaurant chains. With FieldCheck, you will get:
Easy management for employee attendance with FieldCheck
FieldCheck is a KPI management software that helps businesses manage in-store activities such as job monitoring, quality control, product display, and time attendance.
The application is specially developed to optimize field work and field trips of retail chains. You can easily use the application to manage KPIs, support PG, store employees to do their jobs.